CRO: Improved Conversion Rate & Engagement Metrics Through Layout & Page Design Testing
Making the call-to-action more obvious and the form fill easier for users led to dramatic increases in conversions and engagement for this B2B medical industry client.
31%
increase in average time on page
100%
page conversions
82%
increase in conversion rate
Challenge
Could we use website conversion rate optimization to help with poor landing page engagement metrics and conversion rates?
Our Approach
- Moved the form fill and CTA to fall above the fold
- Updated the form fill title to be more succinct and action-oriented
Original
Improved Version
Read more about our conversion rate optimization services and experience or use our CRO calculator to see what a difference CRO could make to your results.
Want to know more? Contact us to talk about your company’s digital marketing needs.