Conversion Rate Optimization Services: Increased Conversion Rate 550% with Redesigned Homepage
Identifying friction points with user testing videos led to a redesigned homepage and a 550% increase in conversion rates for this automated parking company.
550%
demo request conversion rate
93%
statistical confidence
65%
average time on homepage
Challenge
Could conversion rate optimization help clarify product messaging and increase lead volume during an industry shift from hardware to software?
Our Approach
- Conducted user testing videos to determine the user pain points on the website
- Designed a new version of the homepage hero
- Increased message clarity
- Included tangible product imagery
Original
The original homepage had a 0.02% conversion rate.
Improved Version
One of the improved versions of the homepage, redesigned based upon data gathered from user testing videos, which had a 0.13% conversion rate. The other new version had a 0.12% conversion rate.
Read more about our conversion rate optimization services or use our CRO calculator to see what a difference CRO could make to your results.
Want to know more? Contact us to talk about your company’s digital marketing needs.