Paid Media: Remarketing with a Content Asset to Increase Leads by 136% and Conversion Rate by 131%
How we combined remarketing with a content asset (a downloadable buyer's guide) to take lead volume to a new level
Challenge
Wanted to maximize the return on remarketing: higher conversion rate, lower cost per lead
Our Approach
Introduced a content asset (buyer’s guide) to remarketing campaigns, offering added value through our comprehensive paid media strategy.