Paid Media: Turning Off Auto-Pilot
How human experts delivered results that were much better than automated bid tools and brought this client’s paid media out of the “death spiral”
Challenge
In the previous 3 months, impressions, clicks, and conversions had dropped by 33%, and revenue was down 42%
Our Approach
Putting our digital marketing experts in charge of paid media management bids to make strategy-driven decisions in the client’s best interest