PPC: Channel Optimizations Resulted in a 157% Increase in Revenue at a 147% Higher Return
This automotive B2C e-commerce company saw a significant increase in revenue at a higher return with help from (un)Common Logic's PPC team.
84%
Increase in orders
44%
Decrease in CPO
68%
Increase in revenue YoY
Challenge
- Needed to scale revenue at efficient cost levels with no additional budget
- Account is heavily affected by seasonality in Q1 though client needed to hit 4x return goals in March
Our Approach
- Shifted budget to top performing areas within Google and Bing and paused lower revenue driving areas
- Utilized top selling products to drive higher value order volume in account in separate campaigns to better control budget and revenue
Results
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