PPC: Drove Higher Revenue & ROAS Despite Lower Demand During COVID-19
Our data-driven focus on results helped turn around falling revenue and ROAS during COVID-19 for this luxury specialty provider.
35%
increase in revenue
18%
decrease in spend
65%
ROAS lift
Challenge
During COVID-19, this luxury specialty provider saw a decrease in demand, along with production shortages. Could we help them maintain a positive ROAS and turn around declining revenue?
Our Approach
- Reduced spend to only top revenue generating campaigns
- Focused on low funnel marketing in search and shopping
- Strategic audience and landing page testing to improve conversion rate
Results
This client saw a large drop in conversion rate and revenue in early March, 2020. From March 1-10, CVR was 1.04% and ROAS was 244%. From March 11-19, CVR dropped to 0.34% and ROAS fell to 32%. By April, we turned those numbers back around through strategic marketing.
Read more about our client successes or contact us to talk about your company’s digital marketing needs.