Restructuring this account, conducting continuous data-driven optimizations, and testing automated bidding led to a 320% increase in conversion volume alongside an 81% decrease in cost-per-lead for this nonprofit.

This nonprofit targeting students, teachers, and job seekers needed to increase conversions while decreasing their cost-per-lead. How could our data-driven, customized approach to paid media help them achieve more efficient and effective spending?

• Restructure account to best practices
• Continuous optimization driven by ongoing analyses & testing
• Automated bidding test to deliver higher results at a cost-effective CPL