PPC: Increased Leads 15% While Reducing CPL 46%
Our granular account management strategy delivered a 15% increase in leads while reducing CPL by 46% YoY for this web hosting company.
15%
increase in leads
37%
decrease in spend
46%
decrease in cost-per-lead
Challenge
Paid media was especially challenging for this web hosting company: searchers used complex technical queries with low impression volume or broad, high-volume, expensive search queries. Could we help them efficiently capture leads?
Our Approach
- Ongoing query analysis to improve targeting
- Customized messaging for common technical hosting needs
- Data-driven bid strategy testing to extend budget efficiency
Results
