PPC & SEO: Increased Revenue 78% Through Ongoing High Funnel Testing & Account Optimizations
Strategic testing of new channels and investments in content led to order and revenue increases year-over-year for this B2C client.
$6.7M
increase in H1 revenue YoY
55%
increase in Google search ROAS
7
new large high funnel test initiatives
Challenge
How could we help this B2C client maximize revenue at an efficient scale and make SEO efforts count?
Our Approach
- Not settling on current baseline performance in traditional search
- Develop strategic testing plans for new channels with specific goals
- Invest in content creation and optimizations
Results
Read more about our approach to paid media marketing and client successes or contact us to talk about your company’s digital marketing needs.