PPC: Increased Shopping Revenue by $800K at a Stable ROAS
Active and ongoing management of this ecommerce shopping campaigns led to an $800K revenue increase at a stable ROAS.
132%
revenue increase
160%
increase in orders
1.7%
decrease in ROAS
Challenge
In an increasingly competitive landscape with Google algorithm changes negatively impacting search results, could we use shopping to increase this ecommerce company’s revenue?
Our Approach
- Restructured account to focus on driving ROI
- Optimized shopping feed & launched dynamic pricing
- Continuously analyzing query data to direct traffic to best performing products
Results
Active and ongoing management also included making shopping products more prominent on the page, adding a light box for price comparisons, and other responses to Google’s shopping feed requirements.
Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.