PPC Social: Increased Facebook Revenue 3X at a Positive Return
A return-based account strategy and using custom audiences led to a successful Facebook expansion for this B2C ecommerce company.
3X
increase in revenue
2.6X
increase in orders
92%
ROAS lift
Challenge
Could we help this ecommerce company use paid social to scale in Facebook, even though previous efforts had not before achieved a positive return?
Our Approach
- Return-based account management strategy
- Custom audience segments and testing
- Facebook channel expansion driven by ongoing, data-driven research and testing
Results
Facebook orders went from 218 in 1Q20 to 797 in 1Q21 (ads were paused in 3Q20).
Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.