PPC: Strategic Testing & Channel Diversification Led to 160% Increase in Orders Year-Over-Year
Seat Covers Unlimited, an e-commerce automotive accessories company, saw a significant increase in orders with help from (un)Common Logic's PPC team.
33%
increase in revenue YoY
2%
increase in ROAS QoQ (310%)
160%
increase in orders QoQ
Challenge
- Continue to significantly improve performance following consistent growth since the start of our partnership
- Scale orders, revenue, and ROAS without a budget increase
Our Approach
- Creative messaging/format testing in all channels
- Nurture full-funnel strategy through testing in programmatic
- Diversify marketing mix through testing, leading to revised budget into Meta, Bing, and Shopping networks
Results
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