SEO: Grew Organic Pipeline Revenue by $19M in First Year
We used iterative segmentation and custom messaging to help this education technology company separate its users from its prospects and achieve significant growth.
64%
increase in pipeline revenue
24%
landing page traffic
15%
closed revenue
Challenge
This education technology company had to separate existing customers coming to their site from prospective leads. How could our SEO team help?
Our Approach
- Incorporate end-to-end sales data into strategy
- Iterative segmentation of user base into distinct categories
- Align messaging with user search behavior
Results
Read more about our approach to search engine optimization and experience or contact us to talk about your company’s digital marketing needs.