SEO: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration
(un)Common Logic's SEO expertise drives significant CTR improvement for a band during a site migration, delivering valuable organic traffic and engagement.
133.3%
Increase in non-branded clicks
229.4%
Increase in non-branded impressions
516.5%
Increase in branded clicks
Challenge
- Whole sitewide migration launched Nov 21, 2022
- Very limited content and implementation due to band’s sporadic schedule
- Competing bands stealing content
Our Approach
- Work hand-in-hand with the designer to ensure all content, site navigation structure, and technical backend is optimized
- Identify target keywords and ensure they are strategically implemented to the proper pages
- Sitewide meta content recommendations
Results
Read more about our approach to SEO or contact us to talk about your company’s digital marketing needs.