SEO & PPC: Combined SEO & PPC Efforts led to +1,000% ROI for B2B Construction Company

A powerful collaboration between (un)Common Logic's PPC and SEO teams produces impressive ROI growth of +1,000% for B2B construction company along a site migration.

706% Increase in ROI for organic search
1,200% Increase in ROI for paid search
45% Increase in paid search leads
Challenge
  • Full site migration redirecting site’s main pages from subdomain to main domain
  • Niche services with limited keywords
  • Long-standing client needed to maintain ongoing growth despite already having a strong digital marketing foundation
Our Approach
  • Aid with site migration through Organic and Paid
  • Work collaboratively with Paid & Organic
    • Turn off Brand for Paid due to Organic Search rankings consistently being page
  • Leverage Hubspot CRM data to attribute a $ amount to each engagement
Results

Read more to learn about our approach to SEO and PPC or contact us today to see how we can help achieve all of your digital marketing goals.