Taylor Giaccone
Senior Account Strategist
What is your background?
I was born and raised in the suburbs of Fairfield County, Connecticut. After getting my degree at the University of Rhode Island (Go Rams!) in Public Relations and Fashion Merchandising, I moved to the Big Apple to pursue what I thought was my dream job as an Executive Assistant at Saks Fifth Avenue. I quickly learned that living like Anne Hathaway in The Devil Wears Prada was not for me and then worked my way up from a Marketing Associate to Marketing Manager over the next few years at a trade show company in Connecticut. Once the pandemic made it possible to work from anywhere, I decided to make the cross-country move to Austin and found my new home at (un)Common Logic!
What are your responsibilities at (un)Common Logic?
As a Senior Account Strategist, my responsibilities include account strategy, day-to-day client relationship management, managing analysts, and overall account performance.
What’s your favorite thing about working at (un)Common Logic?
THE PEOPLE! Every day I am inspired by my colleagues to continue challenging myself and learn new things. I have never been surrounded by so many talented people who want to see you succeed and are always willing to jump in to lend a helping hand.
What’s the most challenging aspect of your job?
The most challenging aspect of my job is keeping up with all the new trends in paid search. Once you think you’ve figured everything out - it changes again. It is fun and challenging to always be on your toes.
Anything big happening this year outside of work?
Getting to know my new city! I just moved to Austin so in my free time, if I’m not finding the best taco and marg spot, then I am looking for new ways to get outside and explore!
What makes you (un)Common?
I thrive on human interaction and communication! So many people nowadays are anxious or afraid to connect with people in real life, but I love it! Pick up the phone and call me – don’t text! Want to have a meeting? Let’s make it in-person – not on Zoom! I truly believe people like me are a dying breed.