( did you know? )
Only 16% of all product listing ad purchases come from Google Shopping.
There’s a world full of online shopping options, but how do you find the best ones for your company?
The marketplace for product listing ads (PLAs) marketplace is full of options:
- Google Shopping
- Amazon
- eBay
- PriceGrabber
- NexTag
- Bing Product Ads
- Plus dozens more consumer shopping engines (CSEs)
However, all those channels mean lots of competition for your products, so you’ve got to have a smart PLA strategy. And because what works for an Amazon product feed doesn’t necessarily work on Google Shopping or any other CSE, you’ve also got to have a smart, flexible, customizable PLA strategy.
Your (un)Common team of highly trained SEM experts delivers that paid media advertising strategy, plus daily optimization of your product data feeds for fast responses to changes in this rapidly-evolving arena. And your (un)Common account manager keeps you informed and up-to-date about your shopping campaigns, so you’ll know the right customers are seeing your products.