Every day, more than 5,000,000 videos are watched on YouTube. That’s a lot of audience engagement within that channel alone–and it doesn’t even count other video platforms like Facebook, Vimeo, Twitch, and others. With such a huge potential audience, you need video and YouTube ad management that oversees your entire video portfolio to match it with your audience(s) of choice.

(un)Common Logic applies the same meticulous investigative approach to video ads that we do to all other aspects of paid marketing, to find the right channel, format, audience segments, and ad creative type that will entice viewers to click, visit, and convert.

(un)Common video and YouTube ad management means that:

• Your ad has a clear value proposition and call to action
• Your ad’s run time length is tested and optimized
• Your ad uses the correct aspect ratio for mobile ads
• Ad creative is tested regularly