globe representing SEO land
(un)Common Logic uses expert precision to navigate the world of Ecommerce SEO so you can land more revenue
globe representing SEO land

Our (un)Common

Ecommerce SEO services deliver consistent SEO revenue growth

Our (un)Common ecommerce SEO services revolve around the fact that if searchers’ needs and intentions are put first, organic traffic can be a high-potential revenue stream.

Our highly trained ecommerce SEO analysts design a custom plan with strategies, goals, objectives, and metrics focused on meeting or exceeding the expectations of your site visitors, and thus converting them to customers.

Search Experience Optimization

“When it’s done right, SEO doesn’t stand for search engine optimization; it stands for search experience optimization. Yes, that starts with bots crawling and indexing, but the real magic happens once a searcher enters a query. Sites that are optimized for search experience (not just search engines) will deliver value to the searcher from the search results page through the on-site experience and into conversion.”

Jim McKinley, Co-Founder & Principal

The (un)Common Approach

SEO services engagements that begin with “Let’s look at some high-volume keywords!” are, sadly, all too common. Instead, we embrace holistic SEO that aligns with your marketing and business goals, works with your web design to produce excellent user experience, guides your visitors through conversions, and extends your site’s brand across other sites through smart backlinks strategy. For (un)common results, upgrade to (un)Common SEO.

( ecommerce seo faqs )

Our internally tested SEO best practices and hyper focused approach help drive the right traffic (target audience) that will help your business grow by appearing prominently in search engines (Google / Bing / YouTube / Amazon / Etsy / Ebay / Walmart) and large language models like ChatGPT, Claude, Gemini (Bard), Deepseek, Perplexity, and other niche LLMs.

Our ecommerce SEO agency focuses the ecommerce SEO strategy on appearing in universal search (blue links), showing your product in the organic shopping section through Google Merchant Center optimizations, through showing your products for local searches (Google Business Profile), and appearing on the image carousels on the SERP. Also, we help clients optimize their products on other third party platforms like Amazon, Etsy and Ebay as well. 

Our ecommerce SEO services focus on increasing visibility to drive revenue from organic traffic. Competitors on the other hand, focus on top of the funnel traffic that doesn’t really amount to any significant amount of business value.

With our ecommerce SEO services, we use tools in uncommon (pun intended :)) ways. For example, we leverage the Google Merchant Center information to trigger automatic actions when inventory is too high for a specific product (to help bring the inventory down, trigger email campaign draft for marketing team to review). Also, we trigger specific actions when inventory is too low (email the people who order the products as soon as possible). 

We use AI to help with content creation based on the clients’ brands’ voice. One of our favorite ways to do that is to download all the CEOs’ LinkedIn posts and create a custom GPT on their way of communicating and brand voice. Then, we have an AI that creates content based on quantitative data. Afterwards, we ask the AI to re-write the content based on the GPT created with the style/form/brand voice from the CEO so that the content is almost ready to publish, while still supporting the ecommerce SEO strategy.

Also, in terms of automation, we use it to export key data points from multiple different SEO tools like Google Search Console, Semrush, Ahrefs, Screaming Frog, and Google Analytics so that we can analyze performance trends. Also, we use these SEO tools to find opportunities and provide insights to help your company reach your revenue goals. Finally, we use automation tools to help our clients implement ecommerce seo tactics on their websites.

Yes! See below all our SEO case studies:

Spark Energy, a prominent utilities company, experienced a 164% surge in conversions thanks to the innovative strategies implemented by (un)Common Logic’s SEO services.

The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.

Results from our SEO Services: Our(un)common SEO approach helped Ten Percent Happier see a significant increase in traffic and clicks (non branded clicks by 88%).

(un)Common Logic’s SEO experts boosted visibility, traffic, and organic conversions (+23% YoY) for this B2C client in the energy industry.

Our uncommon SEO services team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue (+171%) and non-branded clicks (+41%).

(un)Common Logic’s SEO expertise increased Organic Revenue by $320,000 in one quarter.

See the results from our SEO Services: Combined SEO & PPC Efforts led to +1,000% ROI for B2B Construction Company

SEO Case Study: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration

At scale SEO strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implemented

Results from our SEO Services: Our SEO team helped this B2B SaaS startup client improve their keyword position to rank on page 1 within 60 days of onboarding.

Working on a two-month deadline, our SEO team’s technical audit and other recommendations ensured this B2B construction client’s website relaunch led to significantly increased traffic and conversions.

See the results of our SEO Services: Implementing a consistent content strategy, along with technical optimizations, resulted in a 136% increase in traffic for this niche B2B company.

Our SEO Services in action: More Than Doubled Organic Sessions & Users During Full Site Redesign & Migration

SEO Team Results: Increased Organic Clicks 29% & Average Position 12% in 2 Months

Results from our SEO Services: Grew Organic Pipeline Revenue by $19M in First Year

SEO: Drove a 58% Increase in Website Visits for a Local Retailer

SEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform

How the (un)Common SEO team helped a client get more leads from a site relaunch, tripling organic leads and conversion rate

Results from our SEO Services: SEO driven leads increased from 155 to 772, growing by almost 5 times within a quarter

It depends on the goal of the client and the opportunities each individual website has.

Some clients need a website migration to improve their organic visibility performance. Here are some results from our SEO services of how we help our clients with technical SEO migrations:

Ecommerce SEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform

Our SEO Services in action: More Than Doubled Organic Sessions & Users During Full Site Redesign & Migration

SEO Case Study: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration

Other company websites need to implement a robust internal linking strategy to improve their SEO performance. Here are some SEO results from our services from implementing a strong internal linking strategy:

The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.

Results from our ecommerce SEO Services: Internal linking strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implemented

Paid search advertising attracts customers quickly, in numbers that scale with ad spend. SEO requires an upfront investment, but over time, customer acquisition costs for organic search shrink significantly. Additionally, SEO builds positive brand associations that help boost results for paid search efforts.

SEO can have a direct effect on ROI if your site is ranking well for search terms that indicate a strong intent to buy. However, SEO’s impact on your bottom line goes beyond reaching the immediate buyer. (un)Common SEO positions your site as a clear choice for search queries at many stages of the customer journey, improving user engagement and conversions while increasing the number of candidates for channels like retargeting.

SEO doesn’t just optimize your website; it optimizes the potential return on your website investment in organic search visibility and interaction. Trying to grow your company on a lean marketing budget? SEO helps prioritize strategies and tactics that enhance your visibility for your search audience.

For most of our clients, it takes at least six months for the benefits of (un)Common SEO to emerge. That time is required to make optimizations, of course, but it’s also needed for search engines to recognize, evaluate, and reward those changes. Further, search engines reward sites that consistently demonstrate best practices, so consistent optimizations rolled out over a long period of time reap larger rewards down the road. Good SEO is like compound interest: its returns increase significantly over time.

Without strong SEO, a beautiful, user-friendly web design can still be a waste of digital marketing resources. SEO ensures that a site can be crawled and indexed by search engines quickly and easily, giving the revamped site a head-start on visibility improvements. SEO can have such an impact that it should be a fundamental part of all web migrations, but this is far from a given. Sometimes, developers simply don’t consider integrating SEO into a site build; other times, they make an attempt at integration, but their execution falls short.

(un)Common SEO ensures that all your web marketing efforts, including your development team, are working to make your site easy to index and rank by search engines. Got a website relaunch coming up? Investing in SEO ensures you’ll preserve existing traffic, while optimizing your foundation for stronger growth in the future.

Investing into an ecommerce SEO service while engaging into PPC is a good idea, because the more you rank organically, the lower the cost per click. Also, investing in an ecommerce SEO service should be done because it captures demand you are currently not bidding on. Finally, an ecommerce SEO service is worth doing in addition to paid media because you diversify traffic channels and can build up your ad retargeting list for more efficient ad spend in the future.

The most important items to ask for when looking at different SEO services is to ask them for case studies. Not just a few recent case studies, but throughout a long period of time (3+ years). Why? If they have SEO case studies for more than 3 years with good results on multiple different industries and markets, that means that they have a SEO service that works consistently and is immune to algorithm changes.

Also, when looking at SEO services, ask the SEO agency if they do custom work. If they don’t do custom work, that is a red flag. The reason why it’s important to know if they do custom work is because every website, industry, niche, target audience is completely different and templatized SEO work or checkbox SEO agencies don’t work anymore.

Finally, if they don’t work with Google Merchant Center daily, or have run SEO for Amazon, Etsy, and/or Ebay. It might be difficult to scale long term. 

Social signals and digital PR positively influence SEO performance and also help out with appearing on large language models (LLMs). Search engines are algorithms and the more good signals (referral traffic from social media and backlinks) are sent towards a website, the better for SEO visibility.

In terms of appearing on large language models, it’s important to have the same information of your company on as many places online (including social media platforms) and Digital PR campaigns as possible saying who you are, what you do, and where you do it.

Algorithm updates can generate a lot of SEO volatility in keyword rankings. When the algorithm update happens, we recommend to focus on technical SEO as changing important pages (content or internal links) during an algorithm update can be counterproductive.

During our technical SEO audit that we recommend after an algorithm update happens, we recommend to look at redirect chains, 404s, sitemap, robots.txt file, llms.txt file, page speed issues, directives, hosting issues, server errors, canonical tags, hreflang tags, and structured data (schema), and parameterized URLs causing infinite crawls.

We leverage over a dozen of SEO tools for different purposes. For each search engine results page (SERP) feature, we leverage different internally tested ecommerce SEO strategies and tools.

Broadly speaking we use the following SEO tools:

When we work together, we can include conversion rate optimization and user experience recommendations as needed. It’s important to not just focus on increasing ecommerce SEO visibility, it’s important to have the website visitors to also engage with our website and take the next step along their user journey (buy or register to email list).

There is no best search engine. It all depends on where your target audience is and your overall business goal. If your target audience is on Bing, our ecommerce SEO services will be focused towards helping you appear prominently on the Bing search engine (ChatGPT as a by-product).

We focus on supporting your overall marketing and business goals. Our ecommerce SEO services thrive when there are very clear goals. We align our ecommerce SEO strategy to help drive business results. Sometimes clients want revenue or leads. However, we have worked with some clients that want to own a topic in the SERP to establish their brand as an authority in the industry (branding). Contact us about our ecommerce SEO services and we can do a  hoodpop audit of your ecommerce website today.

We are always digital marketers first, then we are SEOs. We believe in working together to achieve business goals. For example, we leverage PPC data to find keywords that drive quality leads or high profit margins, then we use that information to craft a SEO strategy to double down on what is working through another digital marketing traffic channel.

Also, we work on helping drive net new people to the website through search engines and LLMs, but also make sure that they have a great user experience so that they take action (become a lead or generate a sale).

As a top ecommerce SEO company, we have worked with many different types of Content Management Systems (CMS) like Adobe Commerce (Magento), Shopify, Weebly, WordPress (WooCommerce), BigCommerce, NetSuite, Wix, Squarespace, Ecwid, Volusion and custom coded websites, and open source ecommerce stores.

Our tested SEO ecommerce tactics work with all of the websites when working with a skilled developer to help implement the ecommerce strategies. Contact us to see if our ecommerce services are right for you.

When you Google for ecommerce SEO services, you can find the following Ecom SEO companies in the Search Engine Results Page (SERP): Netpeak, Devenup SEO Agency, Outerbox, 1Digital Agency, eSeospace, Searchbloom, WebFx, Smartsites, Digitilizeweb, Digitlhaus, Caveni Digital Solutions, Big Red Jelly, Vizion Interactive, Clutch, Discovermybusiness, BrainZ Digital, Highervisibility, Magneto IT Solutions, SEOvalley, Quirky Digital, and The Fahrenheit Agency.

When selecting an ecommerce SEO company to work with, make sure to ask them for recent case studies in the new ecommerce landscape. What worked 3 years ago in SEO for ecommerce, does not work today.

Every website and niche is completely different. What that means is that every ecommerce SEO strategy is going to be different. Sometimes, websites need to fix their URL structures and other times they need to increase topical relevance. One thing is consistent for all ecommerce stores, you need to have a strong technical foundation, topical relevance, and credibility signals.

To have a strong technical foundation in ecommerce SEO, you need to have the following items optimized:

  • Sitemap
  • Robots.txt file
  • Directives
  • Page Speed (Core Web Vitals)
  • Low JavaScript usage (avoid JavaScript rendering)
  • Response Codes
  • URL structure
  • Canonicals
  • hreflang tags
  • Schema (structured data)
  • llms.txt

To have strong topical relevance, you need to have the following items optimized:

  • Content of homepage/category pages/product pages
  • Headings
  • Images
  • Videos

To have strong credibility signals for the crawlers, you need to have the following:

  • Internal links
  • Backlinks
  • Brand mentions throughout the web

For ecommerce stores, its critically important to address page speed issues. The primary reason for it is because when the website is slow, website visitors have a higher likelihood of not purchasing on your website and making the sale for your competitor. Another reason why its important to address page speed issues is because if the website is slow, crawlers will stop looking at your page and won’t properly rank it due to incomplete understanding of your page. Finally, if your website is slow, users will go back to the search engine results page and go to another online store to finish their journey and that is a negative ranking factor for your ecommerce SEO performance.

Yes! When millions of websites use the same SEO plugins that have the same schema generator, that is not an advantage in the search engine results page. What that means is that we need to have an advantage over the other websites that use the same basic schema codes. That’s why we develop custom advanced schema codes for each client, to make sure that we are always one step ahead of the competition and get more benefits out of the schema than other ecommerce stores. This approach essentially helps us get more SERP features, impressions, clicks, click through rate, and sales than other websites.

Yes! We work with all different ecommerce platforms and do their ecommerce SEO (competitor analysis, technical SEO, keyword search, content, architecture, link-building, Organic Shopping, etc).

We have many Shopify websites that we help with our digital marketing services including: email marketing, paid media (pay per click), conversion optimization, brand awareness, advanced analytics, and social media management. Contact us today and learn how our search marketing strategies can help you increase your online shopping sales.

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